Join Jools

✦ Free professional photoshoots and ongoing digital marketing support

✦ Reach new customers and grow visibility through Jools.ae and social channels

✦ Gain full transparency with data insights and monthly sales reports

✦ Option to join curated retail experiences, from pop-ups to premium locations across Dubai

Request info

Why jewelry brands love Jools

  • No up-front fees

    Jools invests in photography and marketing so you can join without risk, plus you’ll receive monthly reports with insights to help grow your sales.

  • Collective power

    By moving together, we create buzz and visibility that individual brands may struggle to achieve alone.

  • Flexible growth

    Start online and choose later whether to join physical retail experiences like pop-ups, exhibitions, mall activations. All optional, all transparent.

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Don’t just take our word for It

See what our designers think about joining Jools and showcasing their work across Dubai.

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Challenges that jewelers face, and how Jools solves them

  • Limited exposure & reach

    Solution: Jools expands your visibility by placing your collections on Jools.ae and across active digital campaigns, connecting you to a much wider audience.

  • High marketing costs

    Solution: Jools covers professional photoshoots, website management, and digital marketing at no cost, so you can focus on creating.

  • High cost of retail presence

    Solution: Jools gives you exposure without the overheads of a full store. You gain visibility online first, with the option to join premium retail experiences later.

  • Lack of community

    Solution: Jools creates a collaborative movement where independent designers and established brands grow together, share opportunities, and benefit from collective impact.

  • Building customer trust

    Solution: By joining Jools, you become part of a curated, trusted platform where every piece is guaranteed authentic, giving shoppers confidence in your brand.

  • Lack of customer data and feedback

    Solution: Jools provides monthly data reports with detailed insights on what customers are viewing, saving, and buying, helping you refine collections and grow sales.

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Sparkling stories

Caleums

Classiyah

Joubijoux

Juliana Xerez

Classiyah

Let's get your collection seen

Spots are limited, and placement is first come, first served.

Benefits:

✦ Visibility on Jools.ae and marketing campaigns

✦ Professional photoshoots provided at no cost

✦ Monthly performance reports to refine your collections

✦ Customer service, fulfillment, and delivery handled by Jools

✦ Access to influencer, PR, and paid ad campaigns

✦ Be part of a collaborative platform alongside premium brands

✦ Optional participation in curated retail experiences, pop-ups, and exhibitions

Request a call

FAQs

Is it free to join Jools?

Yes, it's free, there are no upfront or listing fees. We work on a commission basis, which is only applied when a sale is made.

How many pieces do I need to provide?

We accept between 5–30 pieces to launch your collection on Jools. All pieces must be 18k solid gold or higher and any gems used must be precious stones.

Who handles photography and marketing?

Jools invests in professional photoshoots, website integration, and digital marketing at no cost to you.

How and when do I get paid?

When an item sells, you provide the piece and payment is transferred to you within 15 days.

Do I have to take part in retail events?

No, retail experiences like pop-ups and exhibitions are completely optional. If you choose to join, you only pay your share of the rental, split evenly among participants.