The Jools story

Jools is a curated fine jewelry platform showcasing some of the most exciting designers based in the UAE. We handpick brands that balance creativity and luxury, with the aim of making the discovery of local fine jewelry effortless, inspiring, and personal.

Jools began with a simple realisation: discovering fine jewelry should feel exciting, not complicated. Rather than searching from store to store, we set out to create one destination that highlights the designers shaping the UAE’s jewelry scene.

What sets Jools apart is the way we connect with the brands and designers we feature. We meet each one personally, taking the time to understand their vision and the story behind their work. That sense of connection is what drives Jools, allowing us to spotlight fresh, original creativity from UAE-based designers who deserve to be seen.

PROMISE #1

Price Match Guaranteed

You won’t find it for less. We offer a price-match guarantee to ensure you’re paying exactly the same as the designer’s retail price.

PROMISE #2

18k Gold +

We guarantee all the jewelry collections are made of 18k gold or above, with some pieces featuring diamonds and precious stones.

Promise #3

100% Authentic

We work directly with trusted UAE brands and designers. No replicas, no fakes, just real and verified fine jewelry you can keep forever.

Why shop with Jools?

  • Saves your precious time.

    Your new one-stop-shop. No more comparing or spending time going from store to store. Just unique pieces from emerging and established UAE designers.

  • Exclusive access

    Discover capsule collections and limited-edition designs you won’t find anywhere else. Jools connects you directly to the UAE’s most creative jewelry talent.

  • Made for gifting

    Whether it’s a birthday, anniversary, or self-indulgence, Jools makes choosing the perfect gift simple.

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